Vice President of Sales & Marketing / Co-Founder
Kathy Rizzo has led many of TeleNet’s high-tech B2B marketing clients through successful demand generation initiatives since she co-founded TeleNet in 1999. As TeleNet’s vice president of sales & marketing, Kathy is responsible for leading our world-class sales team and turning business marketers into TeleNet customers. Using a consultative approach, she and her team of account executives identify the most effective ways in which TeleNet’s services and proven methodology can help organizations drive revenue and achieve their marketing objectives.
Under Kathy’s leadership, TeleNet’s sales team has consistently met and exceeded revenue projections, resulting in ten consecutive years of growth for the organization.
Kathy has also helped to establish TeleNet’s position as an industry leader by writing numerous best practice guides on the topics of teleprospecting, lead generation, and “human-touch” nurturing, sales & marketing alignment, B2B telemarketing, and multi-media integration; and has been published in MarketingProfs, DM News, BtoB Magazine, and The Atlanta Business Chronicle. Kathy has been a frequent guest blogger on MarketingProfs’ Daily Fix and has spoken at MarketingSherpa’s B2B Demand Generation Summits. She has also been profiled in the Atlanta Journal-Constitution’s Up Close.
With more than 20 years of B2B Marketing experience, Kathy began her marketing career at an Atlanta-based marketing firm where she was quickly promoted through several positions. Kathy graduated with honors from Eckerd College with a bachelor’s degree in international business.