Is your industry going through a lot of mergers and acquisitions? As your reps know, clients of companies in the midst of big changes such as M&As are often ripe for the picking.
In this MarketingSherpa Case Study, discover five prep steps a top technology marketer uses to be able to grab marketshare more easily whenever a new M&A arises.
Also includes lessons learned about the differences between marketing to top execs at banks vs credit unions.
To read the case study, please click on the link below and register with MarketingSherpa.